How Marketing Experts Structure a Homepage That AI Can Actually Understand
Key Takeaways Your homepage headline should say exactly what you do and where you do it — no cleverness, just clarity. AI […]
How to Explain ROI-Driven Marketing to Your Non-Marketing Co-Founder
Key Takeaways Your co-founder doesn’t need to understand marketing — they need to understand how it drives revenue. Focus the conversation on […]
Build Your Website Like a Deli Counter, Not a Buffet
Key Takeaways Too many options create friction—not conversions. Clear, guided navigation beats content overload every time. Each page should have one job, […]
From Rankings to Mentions: Why Visibility ≠ Traffic Anymore
Key Takeaways Modern visibility is about mentions, not clicks. AI-generated results satisfy user intent before they visit your site. Citations build trust—even […]
Relevance Engineering: The New SEO Discipline That Actually Matters
Key Takeaways Ranking is no longer the goal—being understood is. AI-first SEO prioritizes semantic clarity over keyword density. Your site needs to […]
Marketing Like a Mechanic: Why Diagnosing > Pitching Every Time
Key Takeaways Pitching without diagnosing kills trust. Specificity builds more credibility than hype. Strong funnels work like diagnostics, not demos. Real marketing […]
What Marketers Can Learn From Street Vendors
Key Takeaways Simple offers close faster. Complexity kills momentum. Real urgency beats fake scarcity. Context sells better than countdown timers. Frictionless delivery […]
How AI-Generated Search Is Reshaping Buyer Behavior
Key Takeaways Traffic is no longer the metric—visibility inside AI answers is. Content must be modular, scannable, and intent-driven. You’re not competing […]
What Google’s AI Mode Really Means for Your Marketing Strategy
Key Takeaways Google’s AI Mode prioritizes passages, not pages. Your content needs to answer specific questions clearly and concisely to be surfaced. […]