What Marketers Can Learn From Street Vendors

Key Takeaways Simple offers close faster. Complexity kills momentum. Real urgency beats fake scarcity. Context sells better than countdown timers. Frictionless delivery […]

How AI-Generated Search Is Reshaping Buyer Behavior

Key Takeaways Traffic is no longer the metric—visibility inside AI answers is. Content must be modular, scannable, and intent-driven. You’re not competing […]

What Google’s AI Mode Really Means for Your Marketing Strategy

Key Takeaways Google’s AI Mode prioritizes passages, not pages. Your content needs to answer specific questions clearly and concisely to be surfaced. […]