Why Your Team Is Busy but Nothing Is Improving
There’s a specific kind of frustration that shows up in growing companies. The team is working hard. Slack is active. Calendars are […]
Why Growth Starts to Feel Harder Right When It’s Working
Most businesses expect growth to feel good. More revenue. More customers. More momentum. More proof that things are working. So when growth […]
The Real Cost of Too Many Initiatives
Most growing businesses don’t think they have a focus problem. They think they have a capacity problem. If you talk to founders […]
Planning vs. Plans: The Strategic Difference That Most Leaders Miss
Everyone talks about plans. Fewer talk about planning. But leaders who understand the difference don’t just react to change — they shape […]
Account-Based Marketing (ABM): The Operator’s Guide to Winning Fewer, Better Deals
Most ABM content is written like a glossary entry or a software brochure. Here’s the version that matters if you are a […]
Why I’m Building a Personal Brand After Running an Agency
I used to think “personal brand” was mostly a personality contest. Not because it’s inherently bad, but because the loudest examples are […]
The “One Page, One Job” Framework That Simplifies Everything
Key Takeaways Every page needs one clear purpose.If your page doesn’t have a single job, your visitor won’t know what to do […]
Design Like a Street Sign: The Case for Brutal Clarity
Key Takeaways If your homepage doesn’t make sense in 3 seconds, it’s not working. Users (and AI) need instant clarity — not […]
How I’d Fix Your Homepage in 20 Minutes or Less
Key Takeaways Clarity beats creativity. Say exactly what you do, who it’s for, and where — in plain English, right at the […]
Why Google’s Generative Search Isn’t a Threat — It’s a Filter
Key Takeaways SGE filters, it doesn’t replace. It rewards clear, specific, helpful content — and filters out fluff. Forgettable content loses. Generic, […]
Outcomes vs. Offerings: How to Sell Like a Hardware Store
Key Takeaways People don’t buy your service — they buy what it does for them. List outcomes, not offerings. Sell the solution, […]
What AI-Powered Search Wants From Your Above-the-Fold Content
Key Takeaways Above-the-fold content is now your first — and sometimes only — chance to be understood by AI. If your headline, […]