The Latest From Pete
The “One Page, One Job” Framework That Simplifies Everything
Key Takeaways Every page needs one clear purpose.If your page doesn’t have a single job, your visitor won’t know what to do
Design Like a Street Sign: The Case for Brutal Clarity
Key Takeaways If your homepage doesn’t make sense in 3 seconds, it’s not working. Users (and AI) need instant clarity — not
How I’d Fix Your Homepage in 20 Minutes or Less
Key Takeaways Clarity beats creativity. Say exactly what you do, who it’s for, and where — in plain English, right at the
Why Google’s Generative Search Isn’t a Threat — It’s a Filter
Key Takeaways SGE filters, it doesn’t replace. It rewards clear, specific, helpful content — and filters out fluff. Forgettable content loses. Generic,
Outcomes vs. Offerings: How to Sell Like a Hardware Store
Key Takeaways People don’t buy your service — they buy what it does for them. List outcomes, not offerings. Sell the solution,
What AI-Powered Search Wants From Your Above-the-Fold Content
Key Takeaways Above-the-fold content is now your first — and sometimes only — chance to be understood by AI. If your headline,